Blog Posts

Post Category: ‘Strategy communication’

Communicating Strategy – Ten heresies

During the initial research for my book, “Communicating Strategy” I found a web site that suggested: “You should not communicate …

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The “ten thousand and six words problem.”

Ever sat in an organisation wondering about the nicely framed values and mission statements on the walls.  Welcome to “The …

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Do you have employees, or people in your business

Whilst researching my next book, I was discussing with a Chief Executive how he communicated the culture his organisation. He …

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Communicating your strategy more effectively, Part 6: Communicate to different types of people

Communication of strategy is not just about talking.  It’s about people being different.  Those people having different needs. Thinking in …

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Communicating your strategy more effectively, Part 5: Communicating through your actions

So you have told the story of the strategy, but do you back it up with actions. Are you communicating …

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Communicating your strategy effectively, Part 4: Communicating the strategy journey

Communicating the “how?”  Communicating the strategy journey. We know where we want to go, quite clearly and tangibly.  We know …

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Communicating your strategy effectively: Part 3 – Communicating the why of strategy

It is vital you communicate the why of your strategy, otherwise your people will not engage in your strategy or …

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Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute …

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Communicating your strategy effectively Part 1: What is strategy?

In this short series we look at where strategy has been communicated well, and badly, examine why some succeed and …

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Engaging your staff: the benefits

Want to improve results?  The MacLeod review suggests that providing a clear sense of purpose and engaging your people will …

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