Blog Posts

Post Category: ‘Strategy communication’

Ten heresies about strategy communication

Crimes committed whilst Communicating Strategy During the initial research for my book, “Communicating Strategy” I found a web site that suggested: “You should not communicate your strategy, as it will leak your strategy to the competition”. I was incensed by this idea, because, as you will know: If your strategy is so unsustainable that your competitors can simply copy it …

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The “ten thousand and six words problem.”

Ever sat in an organisation wondering about the nicely framed values and mission statements on the walls.  Welcome to “The ten thousand and six words problem”. Just about every organisation has them, on their walls, in their corporate brochures and on their website.  You may well have been in organisations when the mission or values statements are unveiled.  You may …

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Communicating your strategy more effectively, Part 6: Communicate to different types of people

Communication of strategy is not just about talking.  It’s about people being different.  Those people having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and sense it in their actions, emotions and persona.  You have to account for this when yoiu plan to …

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Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the business plans, 9 out of 10 fail to achieve all of what they set out to achieve. …

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Communicating your strategy effectively Part 1: What is strategy?

In this short series we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying messages of the strategy. This is about communication with people. We start off with by defining strategy and …

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Engaging your staff: the benefits

Want to improve results?  The MacLeod review suggests that providing a clear sense of purpose and engaging your people will positively contribute to improvements in results.  In this video MacLeod summarises the big messages http://www.youtube.com/watch?v=g5EtO0EoXQw?t=2m07s The MacLeod review seems to have had little attention, yet might have some answers.  In the review, Engaging for Success, conducted for the Department of …

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Will 35% of your staff leave, come the end of the crisis?

This weekend I was at a seminar organised by the entrepreneur coaching company that James Caan has set up.  One of the presenters Nic Rixon, quoted the following statistic: “When the turn comes, 35% of staff will leave ” Now if this is true its a frightening statistic.  But what does it mean? One view is that it is to …

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Telling the story of your strategy: Don’t start with powerpoint

For years now people have been complaining about death by powerpoint.  There is even a powerpoint, about death by powerpoint, on youtube. So how do you break the pattern? How do you get into the practice of not relying on powerpoint? How do you engage the audience and get rid of the crutch that is powerpoint? The crutch that actually …

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Telling the story of your strategy: Make it actionable

“Maximise shareholder value”, “The number one in the market”, “Excellent customer service”, “Raising the Standard”, “Bringing Excellence to the Surface.”, “..company most admired for its people, partnership and performance.” These are all mission statements for companies.  yet when you ask, as an employee, “So what do I do now?”  the answer is quite difficult. Dan and Chip Heath in Made …

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Be professional! How a simple wording change can make a big difference.

Working with a Chief Executive last year, he was frustrated that his staff were not following basic practices of timesheets, project reporting and being disciplined. It was hard to get consistent information from them on the various IT projects that were running. Now it was not as if they were inexperienced staff. They were not. Theye senior managerement were very …

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