During the initial research for my book, “Communicating Strategy” I found a web site that suggested:
“You should not communicate your strategy, as it will leak your strategy to the competition”.
I was incensed by this idea. I hope you are also, because, as you will know:
- If your strategy is so unsustainable that your competitors can simply copy it that easily, then it is a pretty poor strategy.
- If you don’t tell your people about your strategy, how can they possibly execute it and help you refine it and deliver it?
This idea is clearly nonsense. However the anger I felt at the idea led me to the development of the ten heresies of strategy communication. They are:
The ten heresies of communicating strategy
Heresy number 1: People are not stupid.
Heresy number 2: You don’t have all the answers.
Heresy number 3: Your staff are interested in the strategy.
Heresy number 4: People can be trusted
Heresy number 5: People respect it, if you assume they are intelligent
Heresy number 6: You are always communicating, even if you think you aren’t
Heresy number 7: You don’t have to communicate with everyone
Heresy number 8: The rumour mill communicates faster than you do
Heresy number 9: People like change
Heresy number 10: Strategy does not exist in plans
These ten heresies about communicating strategy are expanded in Chapter two of ‘Communicating Strategy’.
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The book, Communicating Strategy, is designed to help you communicate to more people, and communicate with integrity and trust.