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Books about our approach

Read more in the Books that support our approach

Phil Jones, Excitant’s founder and Chief Executive, has had two books published about strategy and its execution.

Both books are highly practical guides to the techniques and underlying thinking that underpins Excitant’s approach. Both books have been published by Gower.


Communicating Strategy

Communicating strategy (Published by Gower) provides a step by step guide to taking your strategy from inside the heads of the Executive Team, to inside the heads of your people.

Communicating strategy is a highly practical book with lots of exercises and advice. Everything in this book is obvious, after you read it.

It starts with 10 heresies about the communication of strategy (such as “people are not stupid” and “People do like change”, moving through how to ensure that as a team you can articulate and capture your strategy. It then provides practical techniques for planning the communication and also communicating the strategy. It also includes a guide to developing a plan to communicate your strategy.


Front cover for "Strategy Mapping for Learning organizations (published by Gower), Author Phil Jones

Strategy Mapping for Learning Organizations

Strategy Mapping for Learning Organizations fills a gap in the Balanced Scorecard literature and moves the thinking forward. It describes the underlying thinking and techniques behind the process of strategy mapping and producing strategy maps. It explains how strategy map design captures an organisations strategy in a way that links through to all the other components of a modern balanced scorecards.

It also provides an important basis for fourth generation balanced scorecards.

The book includes a highly complimentary Foreword by David Norton, Co-author of “The Balanced Scorecard” and four subsequent books on the subject”

Find out more

Both books are available from the publisher, Gower, and Amazon in both the UK and US. Follow the links below to find out more, find links to buy the books and about our services related to the books.

“Communicating Strategy”

Find out more about Communicating Strategy and how to buy the book, click on the cover…

To contact the author, simply contact us

“Strategy Mapping”

Find out more about Strategy Mapping and how to buy the book, click on the cover… Front cover for "Strategy Mapping for Learning organizations (published by Gower), Author Phil Jones

To contact the author, simply contact us