by Phil Jones | Updated 10 Jul, 2017 | Avoiding communication mistakes, Communicating change
Having recently being involved in the due diligence phase of an acquisition process, it was interesting to think through the communication during acquisition, from the seller’s perspective. Also from the perspective of the people employed in the plant that were...
by Phil Jones | Updated 18 Oct, 2017 | Communicating bad news
So it is now day three of the great blackberry outage, and what do we know? I know emails come to my desktop but not to my blackberry. Then suddenly, 4-8 hours later I get a burst onto my blackberry. Not good when I am out and about. Well if you go to the RIM...
by Phil Jones | Updated 7 Jul, 2017 | Avoiding communication mistakes, Communicating & Socialising Strategy
How do we make sure that our mission, vision and strategy are memorable and understood? How do we make them sticky, so they stay in peoples’ minds? Making strategy memorable In the book, Made to stick, by Chip and Dan Heath, there is a lovely example of how to...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Strategy communication, Thought provokers
Whilst researching my next book, I was discussing with a Chief Executive how he communicated the culture his organisation. He explained that they published the revenue, margin and profit from every deal on the wall. Everyone knew what the overheads were so that they...
by Phil Jones | Updated 7 Jul, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Communication of strategy is not just about talking. It’s about people being different. Those people having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
So you have told the story of the strategy, but do you back it up with actions. Are you communicating your strategy through your actions? Examples of communicating your strategy through your actions 1) I want to encourage excellent customer service. I measure the time...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
Communicating the “how?” Communicating the strategy journey. We know where we want to go, quite clearly and tangibly. We know why we want to go there. But how do we get there? How do we make the journey? How do we communicate we mean business with this strategy?...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
It is vital you communicate the why of your strategy, otherwise your people will not engage in your strategy or message. There are two Whys of strategy: The “Sense of purpose?”; and the “Why change?”. Communicate the why of strategy purpose The first “Why” is about...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the...
