by Phil Jones | Updated 20 Oct, 2017 | Strategy communication, Thought provokers
Ever sat in an organisation wondering about the nicely framed values and mission statements on the walls. Welcome to “The ten thousand and six words problem”. Just about every organisation has them, on their walls, in their corporate brochures and on...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Strategy communication, Thought provokers
Whilst researching my next book, I was discussing with a Chief Executive how he communicated the culture his organisation. He explained that they published the revenue, margin and profit from every deal on the wall. Everyone knew what the overheads were so that they...
by Phil Jones | Updated 7 Jul, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Communication of strategy is not just about talking. It’s about people being different. Those people having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
So you have told the story of the strategy, but do you back it up with actions. Are you communicating your strategy through your actions? Examples of communicating your strategy through your actions 1) I want to encourage excellent customer service. I measure the time...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
Communicating the “how?” Communicating the strategy journey. We know where we want to go, quite clearly and tangibly. We know why we want to go there. But how do we get there? How do we make the journey? How do we communicate we mean business with this strategy?...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
It is vital you communicate the why of your strategy, otherwise your people will not engage in your strategy or message. There are two Whys of strategy: The “Sense of purpose?”; and the “Why change?”. Communicate the why of strategy purpose The first “Why” is about...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Communicating & Socialising Strategy, Strategy communication
In this short series we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying...
by Phil Jones | Updated 18 Oct, 2017 | Socialising strategy, Strategy communication
Want to improve results? The MacLeod review suggests that providing a clear sense of purpose and engaging your people will positively contribute to improvements in results. In this video MacLeod summarises the big messages...
