by Phil Jones | Updated 23 Feb, 2022 | Quality of conversation
WARNING: This is controversial and provocative: Why do so many vision statements omit the obvious? Why do many (corporate) mission or vision statements omit the obvious? TO MAKE MONEY or “To create a return on the capital invested in the organisation by the...
by Phil Jones | Updated 15 Feb, 2018 | Balanced Scorecard Alignment, Strategy maps & mapping
This post is about the structure of a strategy map and the importance of using a purpose or mission statement at the top to anchor the strategy you are describing. Before we detail the financial perspective we must position the organisation’s purpose or mission...
by Phil Jones | Updated 6 Jul, 2018 | Balanced Scorecard Design Principles, Strategy maps & mapping
Balanced scorecards need a strategy map to orientate them towards the strategy. Strategy maps need a tangible future to describe the future that the strategy will deliver in a way that is tangible and clear. Strategy maps and the tangible future wok together. Strategy...
