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Why do many (corporate) mission or vision statements omit the obvious?



“To create a return on the capital invested in the organisation by the owners and funders.”

Are their mission or vision statements pandering to a different audience?

Are they really what the owners investors think?

Are they some sort of manager aspiration?

It seems to me to be the elephant in the room in these discussions about mission and vision…..

Why are people, nay organisations, not honest about this!