Don’t boil it down too far – You can’t swim in sea salt
by Phil Jones | Updated 4 Jan, 2018 | Communicating & Socialising Strategy, Strategy communication, Thought provokers
Do you ask your staff to boil down a message? Just give me the one page version” they say. The danger is you can boil down the ocean until there is nothing left but the salt, the sea salt. And you cannot swim in sea salt. Let me explain. I was chatting to a...You might also like:
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