by Phil Jones | Updated 18 Oct, 2017 | Communicating Strategy: The Book, Strategy communication
Lots of time is spent developing a strategy and planning its implementation. Yet a simple fact remains: no matter how good the thinking behind the strategy, if it is not in the heads, hearts and hands of the people who need to execute it, it has been a waste of...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
“They don’t get the strategy!” These were precisely the words the chief executive used. ‘They just do NOT get the strategy!’. This was not a small company: it was listed on the FTSE100. So what was the situation? It was not a particularly new...
by Phil Jones | Updated 4 Jan, 2018 | Communicating & Socialising Strategy, Strategy communication, Thought provokers
Do you ask your staff to boil down a message? Just give me the one page version” they say. The danger is you can boil down the ocean until there is nothing left but the salt, the sea salt. And you cannot swim in sea salt. Let me explain. I was chatting to a...
by Phil Jones | Updated 18 Oct, 2017 | Strategy communication, Thought provokers
All plans should be burnt…. …and the Chief Executive did just that – in front of his 50 senior managers. Recently the Managing Director of a client organisation was presenting their strategy to the senior managers. He started by openly admitted that...
