by Phil Jones | Updated 20 Oct, 2017 | Communicating Strategy: The Book, Strategy communication
In early 2006, I noticed that my websites were getting a lot of activity on the topic of ‘communicating strategy’. It was closely behind ‘strategy’ as a topic of interest. As I researched the Internet to see what else was available on the topic, I realized it was a...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
Sometimes you can substantially over complicate a messageWhilst browsing googledocs I came across this lovely little video they have made for Youtube. It is only 1 min 30 long and beautifully illustrates how we often overcomplicate a simple...
by Phil Jones | Updated 4 Jan, 2018 | Communicating & Socialising Strategy, Strategy communication, Thought provokers
Do you ask your staff to boil down a message? Just give me the one page version” they say. The danger is you can boil down the ocean until there is nothing left but the salt, the sea salt. And you cannot swim in sea salt. Let me explain. I was chatting to a...
by Phil Jones | Updated 4 Jan, 2018 | Avoiding communication mistakes, Strategy communication
Have you ever noticed that something you may have said in a conversation, may have sent that person’s mind thinking, to the extent that they are no longer listening to you, but are processing their own ideas and thoughts. Moreover you have no idea what they are...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Strategy communication
Mission statements can be fraught with problems but one I came across the other day wins an award for the worst I have ever seen. What sort of organisation do you think this mission statement comes from? Welcome to (Our company) and a team that’s passionate about...
by Phil Jones | Updated 18 Oct, 2017 | Strategy communication, Thought provokers
All plans should be burnt…. …and the Chief Executive did just that – in front of his 50 senior managers. Recently the Managing Director of a client organisation was presenting their strategy to the senior managers. He started by openly admitted that...
by Phil Jones | Updated 4 Jan, 2018 | Communicating & Socialising Strategy, Strategy communication
If you are not a natural presenter, just be yourself… Recently I was working in an insurance company and one of the top directors was an Actuary. I don’t know if you know many actuary jokes, but most centre on them not being great communicators. Typically,...
by Phil Jones | Updated 2 Jan, 2018 | Planning communication, Strategy communication
How do you prepare your strategy communication plan? Here are six detailed questions to help you plan and prepare to communicate & socialise your strategy. First, the challenge Years ago, I the organisation I worked for did some research about the understanding of...
by Phil Jones | Updated 6 Jul, 2018 | Balanced Scorecard Design Principles, Strategy communication, Strategy maps & mapping
Prof Bob Kaplan says, Strategy maps and themes aid communication of your strategy Last night I attended Bob Kaplan’s presentation in London on his latest thinking around scorecard development. His talk was entitled “Communicating strategy and managing the...
