by Phil Jones | Updated 17 Sep, 2011 | Culture of performance, How we make & take decisions
Recently I have been interviewing executives who have either created exceptionally high performing cultures, or who have achieved significant cultural change, especially around deeply embedded learnt behaviours. In one discussion the Managing Director was contrasting...
by Phil Jones | Updated 7 Jul, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Communication of strategy is not just about talking. It’s about people being different. Those people having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
So you have told the story of the strategy, but do you back it up with actions. Are you communicating your strategy through your actions? Examples of communicating your strategy through your actions 1) I want to encourage excellent customer service. I measure the time...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
Communicating the “how?” Communicating the strategy journey. We know where we want to go, quite clearly and tangibly. We know why we want to go there. But how do we get there? How do we make the journey? How do we communicate we mean business with this strategy?...
by Phil Jones | Updated 20 Oct, 2017 | Communicating change, Strategy communication
It is vital you communicate the why of your strategy, otherwise your people will not engage in your strategy or message. There are two Whys of strategy: The “Sense of purpose?”; and the “Why change?”. Communicate the why of strategy purpose The first “Why” is about...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Planning communication, Strategy communication
Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Communicating & Socialising Strategy, Strategy communication
In this short series we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying...