Home » Objectives
by Phil Jones | Updated 15 Feb, 2018 | Balanced Scorecard Design Principles, KPI & measure design
Why should a balanced scorecard have objectives as well as measures? Developing objectives before measures prevents premature measure design. This is the tendency for people to leap straight to measures instead of defining more clearly what they want to measure. If...by Phil Jones | Updated 4 Jan, 2018 | Modern Balanced Scorecards
At this time of goal setting and new year resolutions we often face a problem. We set a goal or objective, (stop smoking, make more money, lose weight, change job, etc etc) and within a few days or weeks, the goal has been dropped. Good intentions melting away like...by Phil Jones | Updated 30 May, 2020 | Balanced Scorecard Design Principles, KPI & measure design
It is important to understand why scorecards never start with measures. It seems the obvious place, just put some measures on the balanced scorecard and we are done. However it is more important to understand why you want to measure something, and how that...THE PARADIGM SHIFT ZONE
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