Why should a balanced scorecard have objectives as well as measures? Developing objectives before measures prevents premature measure design. This is the tendency for people to leap straight to measures instead of defining more clearly what they want to measure. If...
At this time of goal setting and new year resolutions we often face a problem. We set a goal or objective, (stop smoking, make more money, lose weight, change job, etc etc) and within a few days or weeks, the goal has been dropped. Good intentions melting away like...
It is important to understand why scorecards never start with measures. It seems the obvious place, just put some measures on the balanced scorecard and we are done. However it is more important to understand why you want to measure something, and how that...
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