by Phil Jones | Updated 20 Oct, 2017 | Strategy communication, Thought provokers
Ever sat in an organisation wondering about the nicely framed values and mission statements on the walls. Welcome to “The ten thousand and six words problem”. Just about every organisation has them, on their walls, in their corporate brochures and on...
by Phil Jones | Updated 7 Jul, 2017 | Avoiding communication mistakes, Communicating & Socialising Strategy
How do we make sure that our mission, vision and strategy are memorable and understood? How do we make them sticky, so they stay in peoples’ minds? Making strategy memorable In the book, Made to stick, by Chip and Dan Heath, there is a lovely example of how to...
by Phil Jones | Updated 19 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
“Maximise shareholder value”, “The number one in the market”, “Excellent customer service”, “Raising the Standard”, “Bringing Excellence to the Surface.”, “..company most admired for its people,...
by Phil Jones | Updated 18 Oct, 2017 | Avoiding communication mistakes, Strategy communication
Mission statements can be fraught with problems but one I came across the other day wins an award for the worst I have ever seen. What sort of organisation do you think this mission statement comes from? Welcome to (Our company) and a team that’s passionate about...
