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I have just found in Alan Steven’s (The Media coach) newsletter that June is supposed to be “Effective communication month”.

Did you know that?  Neither did I.

It is now the June 24th and this is the first I have heard.

Whoever made this up, needs to have a more effective communication strategy, that is all I can say.  hey, I know a really good strategy communications consultant….

Anyway who makes up these “go to work” months, “ride a spotted cat” days and “make up a PR stunt” weeks?