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If you have any doubts about using social media in communications and customer interaction, then read this article.  The Dell Social media Command centre picture should be enough alone to convince you that social media is vital in the presentation of your organisation top the outside world.

Some key items about Dell’s Social media management:

  • 10,000 staff trained in Social media
  • Five years development and activity
  • Loads spent on the social media command centre
  • A university for social media use
  • The dell social scorecard

Notice the pieces about developing capability and ensuring conversation with the community

Fascinating insight.

You can read the article here  Dell using social media