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Language of strategy
How we use the language of strategy affects the quality of our strategy. Unclear definitions and ambiguity in the language of strategy thinking, underlines the strategic thinking, the conversation about strategy and ultimately its implementation. The clearer we are in our language of strategy, the clearer our strategies will be.
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by Phil Jones | Updated 27 Feb, 2018 | Language of strategy
What is the difference between strategy and planning? I get this question a lot. It is not that people don’t understand planning, but there is often an unclear line in their minds between where strategy stops and planning starts. Others think that a strategy...
by Phil Jones | Updated 22 Feb, 2018 | Language of strategy
So often the words, Mission and Vision, and Purpose are confused in business: they are used without clarity or distinction between them. What do they mean? Can we draw a clear distinction between them. How do we get the jargn and smokeout of the way? If you want a...