by Phil Jones | Updated 30 May, 2020 | What is strategy
What do people mean when they refer to strategy as a Hypothesis? Why should you treat strategy as a hypothesis? How does it help the strategy process? What are the different types of strategy hypotheses? This article explains the thinking behind strategy...
by Phil Jones | Updated 15 Mar, 2018 | What is strategy
A powerful and useful view of strategy is strategy as a persistent pattern of behaviour. When a client tells me “We don’t have a strategy”, I don’t believe them. I use this approach to tease out what their really strategy is, or has been. ...
by Phil Jones | Updated 30 Jul, 2018 | Communicating Strategy: The Book, Socialising strategy
After my book ‘Communicating Strategy’ was published, I realised I should have called it ‘Socialising Strategy’. Getting strategy into day to day conversation and decision making When I wrote Communicating Strategy, I was trying to get across...
by Phil Jones | Updated 10 Jul, 2017 | Avoiding communication mistakes, Communicating & Socialising Strategy
What are the risks of getting your strategy communication wrong? Here are my top three: We think have communicated the strategy when we have not. … So, nothing happens. People do not understand ‘why’ things have to change. The thinking behind the strategy is not...
