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Post Category: ‘Socialising strategy’

My book should have been called “Socialising Strategy”

After my book ‘Communicating Strategy’ was published, I realised I should have called it ‘Socialising Strategy’. Getting strategy into day to day conversation and decision making When I wrote Communicating Strategy, I was trying to get across how important it was to get the strategy into the head, hearts and hands of people.  The idea being that the strategy was …

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Insight 3: Communicating strategy is not enough: Strategy needs to be socialised

Insight 3: Communicating strategy is not enough: Strategy needs to be socialised This insight is part is a series of six insights into strategy, people and performance, derived from working with my clients in 2013. Ever since I started talking about strategy being socialised, not merely communicated, clients have got it.  They get the difference.  They realise how much deeper …

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Doubts about social media in communications? This should convince you

If you have any doubts about using social media in communications and customer interaction, then read this article.  The Dell Social media Command centre picture should be enough alone to convince you that social media is vital in the presentation of your organisation top the outside world. Some key items about Dell’s Social media management: 10,000 staff trained in Social …

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The story of the strategy

The book contains many small case studies, anecdotes and stories. These allcome from real organizations or clients and are designed to illustrate points,bring out aspects of the technique or give you an example of how to someoneelse has tackled a situation. This theme of telling stories permeates the book. Part of the art of communicating your strategy is telling its …

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Only five percent (5%) understand the strategy (Rubbish?)

This is a shocking statistic. Some research was conducted into why many strategies seem well conceived, but poorly executed. It concluded that whilst many organizations have some success with their strategy, almost nine out of ten organizations fail to fully implement their strategy as they had planned. The first figure in this research suggested that, of all the staff in …

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Socialising Strategy (or Socializing strategy)

Our clients love the idea of socialising strategy, rather than merely communicating their strategy.  They think the important distinction between socialising and communicating strategy is important. When they are socialising their strategy it makes a big difference to how they think about, talk about and test their strategy. How does socialising strategy differ from communicating strategy? Well lets start with …

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