Blog Posts

Post Category: ‘Strategy Communication skills & techniques’

Do you have employees, or people in your business

Whilst researching my next book, I was discussing with a Chief Executive how he communicated the culture his organisation. He explained that they published the revenue, margin and profit from every deal on the wall.  Everyone knew what the overheads were so that they knew how many deals covered their expenses for the month.   Everyone could see the cash …

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Communicating your strategy more effectively, Part 5: Communicating through your actions

So you have told the story of the strategy, but do you back it up with actions. Are you communicating your strategy through your actions? Examples of communicating your strategy through your actions 1) I want to encourage excellent customer service. I measure the time with a customer and set targets to minimise it so you speak to as many …

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Communicating your strategy effectively, Part 4: Communicating the strategy journey

Communicating the “how?”  Communicating the strategy journey. We know where we want to go, quite clearly and tangibly.  We know why we want to go there.  But how do we get there?  How do we make the journey?  How do we communicate we mean business with this strategy? To explain the journey, the most effective way I have found starts …

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Communicating your strategy effectively: Part 3 – Communicating the why of strategy

It is vital you communicate the why of your strategy, otherwise your people will not engage in your strategy or message.  There are two Whys of strategy: The “Sense of purpose?”; and the “Why change?”. Communicate the why of strategy purpose The first “Why” is about what is important to people. Rather than a mission statement, if people have a …

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Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the business plans, 9 out of 10 fail to achieve all of what they set out to achieve. …

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Doubts about social media in communications? This should convince you

If you have any doubts about using social media in communications and customer interaction, then read this article.  The Dell Social media Command centre picture should be enough alone to convince you that social media is vital in the presentation of your organisation top the outside world. Some key items about Dell’s Social media management: 10,000 staff trained in Social …

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Engaging Staff: The MacLeod report

In the previous post (Engaing your staff) I explained how David MacLeod in his report on employee engagement is convinced that it is vital for the success and competitiveness of organisations and the country. One key line is “Engaged organisations have strong and authentic values, with clear evidence of trust and fairness based on mutual respect”.  A fundamental part of …

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Engaging your staff: the benefits

Want to improve results?  The MacLeod review suggests that providing a clear sense of purpose and engaging your people will positively contribute to improvements in results.  In this video MacLeod summarises the big messages http://www.youtube.com/watch?v=g5EtO0EoXQw?t=2m07s The MacLeod review seems to have had little attention, yet might have some answers.  In the review, Engaging for Success, conducted for the Department of …

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Telling the story of your strategy: Don’t start with powerpoint

For years now people have been complaining about death by powerpoint.  There is even a powerpoint, about death by powerpoint, on youtube. So how do you break the pattern? How do you get into the practice of not relying on powerpoint? How do you engage the audience and get rid of the crutch that is powerpoint? The crutch that actually …

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Telling the story of your strategy

As you stand in front of your team about to tell the story of your strategy, you want to be sure that the message gets across.  That is the essence of “Communicating Strategy”.  You want to have through through how you construct and tell the story of your strategy so it comes to life. I usually start my presentations with …

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