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Communicating Strategy
20 questions to ask about how you communicate your
strategy...
(While you wait for the book
to come out)
Ask yourselves...
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Can you tell the story of the strategy
in less than 10 minutes?
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Do you make it clear what the overall
objective is? What is the organisation really about?
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Do you engage people visually, so they
can see what you mean?
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Do you engage people intellectually, so
they know what makes up the strategy?
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Do you engage people with the passion
and enthusiasm for the ambition, so they feel it also?
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Do you communicate the values of the organisation
and how these underpin the strategy?
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Do you make clear the financial challenges
and implications?
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Can you explain what it will be like in 1, 2, 3, 5 or more
years out?
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Do you explain what the customers want
to experience and have? From their perspective?
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Do you highlight the tensions and contradictions that need
to be managed in the strategy?
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Can you explain the underlying assumptions and beliefs that
drive the strategy?
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Do you tell the story about the organisation as a whole,
or the departments that make it up?
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Can people see where they fit into the story and their contribution?
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Do people volunteer where they could also help with the strategy?
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Can all of the management team tell the same story?
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Do you have your Chief Executive telling the story?
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Do you gather feedback immediately afterwards? Are
you able to systematically analyse and use the feedback?
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Is it available so people can see it, review it, comment
on it and develop it?
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Do people get it?
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Can they then tell the story in the same compelling way?
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Is it creating revenue for you?
Our clients do.....
You could wait for the book, or when you are ready
to explore and discuss your needs just contact
us.
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