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Communicating your Strategy
"I was in a warm bed. Now I am part
of a plan"
Woody Allen in Shadows and Fog
The problem...
Research shows as few as 5% of the people in an organisation
understand the strategy. Whether this is true or not for your
organisation, it is worrying even if it is out by a factor of 10.
Strategy does not exist in plans: it exists in
people's heads.
If the strategy is not in their heads when they
make decisions,
then what is being implemented?
Certainly not your strategy.
Scary isn't it?
For details of our forthcoming book:
Heads, Hearts and Hands:
Communicating your strategy
Click on the book cover...
What we do...
We help you:
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Document and present the strategy in a way that is easy to
communicate. In many cases it is on as few as three pages.
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Present the strategy in a way that engages the maximum number
of people and their thinking styles.
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Tell the story of the strategy, so the passion, vision and
the logic show through. Moreover, it is a compelling story,
and people can see how it works
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Test the extent to which the message has got through, so you
learn where to adjust and refine it, or where more work is needed.
Which means that...
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As a management team, you tell a more consistent
and compelling story
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You maximise engagement, which makes it easy for
people to see the big picture, and to understand their role
and contribution within it.
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You get useful feedback from people, so you can refine the
message and even the approach
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You become more confident in its execution and that you will
get the results
When you are ready to explore and discuss your needs
just, contact us.
We also have some case studies and a paper on communicating
the strategy, on our case studies
page and in our newsletter.
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