Communicating Strategy:
so people get it, contribute to it, and execute it.
Available from Gower Press and Amazon
Click
here to buy Communicating Strategy
(Takes you to Communicating Strategy's dedicated website)
Want to quadruple the understanding of your strategy?
Want to maximise your chances of delivery and
make sure your strategy actually happens?
Want to get the maximum contribution from your
people?
Then Communicating Strategy is for you...
Communicating Strategy helps
you communicate the strategy so people get it logically, care
about it emotionally, and know what they have to do about it,
actually. It is not just about what people know, it is about
how they feel, their commitment and what they believe, that makes
a difference.
In most organisations, only 5% of the people understand the strategy.
Communicating Strategy addresses
what gets the strategy across to the other 95% of your people.
Without this book, your strategy may languish in plans or in
your head. By applying this book you will get your strategy
into peoples' heads so they are understand it, into their hearts
so they are committed to it, and into their hands so they are
executing it and making it happen.
Our new book, Communicating Strategy, addresses a space in the
market.
Click
here to buy Communicating Strategy
(Takes you to Communicating Strategy's dedicated website)
What will you learn in Communicating Strategy?
Overcome the ten major blocks to Communicating
Strategy
Communicating Strategy addresses
"Ten heresies". Heresies that will challenge your
thinking and beliefs about people in organisation and communicating
the strategy. Heresies that cause organisations to have
so few people that understand the strategy. Heresies that
you can unlock.
Be sure you are reaching the right people
If you want to engage people you have to reach them. Communicating
Strategy helps you think through who are the right people,
what state of mind are they in at the moment, and what you need
to do to change that.
Have a compelling strategy to tell
Communicating Strategy has a chapter dedicated
to making your strategy compelling. This includes proven
techniques for engaging your staff, describing the various aspects
of the the strategy in a way that engages people and ensuring
you communicate the message with integrity.
Communicating your strategy outside the organisation
People outside the organisation also need to know about your
strategy. Communicating Strategy provides
tips and tools to help you develop the compelling strategy for
your customers, investors, stakeholders, regulators, suppliers
and other external bodies.
Make sure your organisation is saying the same
message as you
Communicating Strategy contains a chapter dedicated
to aligning the organisation behind the message of the strategy.
You would not want to put all your effort into communicating the
strategy, only to find that the other parts of the organisation
are working against you. The Aligned organisation provides
a checklist for ten major areas of the organisation to ensure
the message it sends out is congruent with yours.
Avoid the mistakes of some. Learn
from the success of others.
Communicating Strategy is based
on over ten years work communicating strategy in a whole variety
of organisations. From FTSE100 and International Financial
organisations, through to SMEs and dot.coms. Across the
Public sector as well as the private sector. Communicating
Strategy contains stories, case studies and anecdotes
from a whole variety of organisations, situations and strategies.
Learn how to tell a compelling story of your
strategy
Communicating Strategy contains
a chapter specifically on telling the story of your strategy.
How you can develop the stories that get your message across.
How to tell the story of the strategy in a compelling way, so
it engages the maximum number of people. How to choose your
language so its matches that of the organisation.
Maximise the quality of your the feedback you
get
Its is not just about telling other people. It is also
about listening to the feedback and reactions you get.
Communicating Strategy specifically addresses how to
maximise the feedback.
Overcoming historic cultural blocks
In some organisations the culture may have switched off and discouraged
feedback in the past. Some organisations suffer from change fatigue.
To help you overcome this, Communicating Strategy
provides specific advice on diagnosing, identifying and unlocking
such blocks, so you can be sure that people are listening this
time.
Click
here to buy Communicating Strategy
(Takes you to Communicating Strategy's dedicated website)
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