Communicating Strategy:
so people get it, contribute to it, and execute it.

Available from Gower Press and Amazon
Click here to buy Communicating Strategy
(Takes you to Communicating Strategy's dedicated website)

Want to quadruple the understanding of your strategy?

Want to maximise your chances of delivery and
make sure your strategy actually happens?

Want to get the maximum contribution from your people?

Then Communicating Strategy is for you...

Communicating Strategy helps you communicate the strategy so people get it logically, care about it emotionally, and know what they have to do about it, actually.  It is not just about what people know, it is about how they feel, their commitment and what they believe, that makes a difference. 

In most organisations, only 5% of the people understand the strategy.  Communicating Strategy addresses what gets the strategy across to the other 95% of your people.

Without this book, your strategy may languish in plans or in your head.  By applying this book you will get your strategy into peoples' heads so they are understand it, into their hearts so they are committed to it, and into their hands so they are executing it and making it happen.

Our new book, Communicating Strategy, addresses a space in the market.

Click here to buy Communicating Strategy
(Takes you to Communicating Strategy's dedicated website)

What will you learn in Communicating Strategy?

Overcome the ten major blocks to Communicating Strategy

Communicating Strategy addresses "Ten heresies".  Heresies that will challenge your thinking and beliefs about people in organisation and communicating the strategy.  Heresies that cause organisations to have so few people that understand the strategy.  Heresies that you can unlock.

Be sure you are reaching the right people

If you want to engage people you have to reach them. Communicating Strategy helps you think through who are the right people, what state of mind are they in at the moment, and what you need to do to change that.

Have a compelling strategy to tell

Communicating Strategy has a chapter dedicated to making your strategy compelling.  This includes proven techniques for engaging your staff, describing the various aspects of the the strategy in a way that engages people and ensuring you communicate the message with integrity.

Communicating your strategy outside the organisation

People outside the organisation also need to know about your strategy.  Communicating Strategy provides tips and tools to help you develop the compelling strategy for your customers, investors, stakeholders, regulators, suppliers and other external bodies.

Make sure your organisation is saying the same message as you

Communicating Strategy contains a chapter dedicated to aligning the organisation behind the message of the strategy.  You would not want to put all your effort into communicating the strategy, only to find that the other parts of the organisation are working against you.  The Aligned organisation provides a checklist for ten major areas of the organisation to ensure the message it sends out is congruent with yours.

Avoid the mistakes of some. Learn from the success of others. 

Communicating Strategy is based on over ten years work communicating strategy in a whole variety of organisations.  From FTSE100 and International Financial organisations, through to SMEs and dot.coms.  Across the Public sector as well as the private sector. Communicating Strategy contains stories, case studies and anecdotes from a whole variety of organisations, situations and strategies.

Learn how to tell a compelling story of your strategy

Communicating Strategy contains a chapter specifically on telling the story of your strategy.  How you can develop the stories that get your message across.  How to tell the story of the strategy in a compelling way, so it engages the maximum number of people.  How to choose your language so its matches that of the organisation. 

Maximise the quality of your the feedback you get

Its is not just about telling other people.  It is also about listening to the feedback and reactions you get.  Communicating Strategy specifically addresses how to maximise the feedback. 

Overcoming historic cultural blocks

In some organisations the culture may have switched off and discouraged feedback in the past. Some organisations suffer from change fatigue.  To help you overcome this, Communicating Strategy provides specific advice on diagnosing, identifying and unlocking such blocks, so you can be sure that people are listening this time.

Click here to buy Communicating Strategy

(Takes you to Communicating Strategy's dedicated website)