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Excitant > Articles > Strategy Execution > The challenge of Executing your strategy

The challenge of Executing your Strategy

“In the majority of cases – we estimate 70% - the real problem isn’t bad strategy, it is bad execution”
Fortune magazine

"Sophisticated investors have come to realise that good execution
is more important than good vision" Kaplan & Norton

Perhaps...

You have spent a lot of time together, working on the strategy.  It will now exist in at least two places:

  • In your heads. Strategy and planning is about the journey.  You will have learnt things in the process that underpin how you will act in the future.  Perhaps it is not in all your heads.  Perhaps some have different views about how to execute it.

  • On paper as a plan.  This substantial document will have the assumptions and the direction as well as contain detailed working of the investments, resources, and major thrusts of the strategy.  It should embody your thinking

Now, the challenge is to make sure it will works, is consistent and then to make it operational. 

What we do...

We help you as a team ensure that you have a deep, rich and consistent understanding of your strategy.  If you all believe it and all leave the room executing it, it is more likely to happen, isn't it?

Typically this means:

  • You have a one page view of your strategy that you all understand and can present.

  • You have a collective understanding of the detailed assumptions and beliefs that underpin your strategy.

  • You get a clearer understanding of what you have to achieve, collectively, by when, and the implications of it.  Also, where the crunch points and the danger signs are.

  • You know the warning signs and how to recognise them earlier.  By knowing what you are are uncertain about, you will be clearer why you are uncertain and the implications of those uncertainties.

  • You know where you are with your strategy. What are the biggest challenges ahead?

  • You are clear what you need to do as a management team to make sure it happens.

  • You will know how you will measure and monitor your progress, and what it will mean for customers, stakeholders, financially and for your management and staff.

  • You will be clearer about the implications for resources, budget, investments, timing, capabilities and skills in the organisation. 

  • It is clear what will make the biggest difference: the underlying capabilities, knowledge, skills and values that you will be using to change the organisation and deliver the results.

  • You will have a compelling story for your people.

Which means that...

  • You all understand what each other has to do

  • You have an excellent strategy communication tool

  • You have more confidence in the strategy and its execution

  • You are more likely to deliver your strategy

Obviously your requirements will depend upon where you are and the particular problems and challenges you are facing.

When you are ready to explore you particular needs just, contact us.