Blog Posts

Post Category: ‘Socialising strategy’

Doubts about social media in communications? This should convince you

If you have any doubts about using social media in communications and customer interaction, then read this article.  The Dell Social media Command centre picture should be enough alone to convince you that social media is vital in the presentation of your organisation top the outside world. Some key items about Dell’s Social media management: 10,000 staff trained in Social …

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Will 35% of your staff leave, come the end of the crisis?

This weekend I was at a seminar organised by the entrepreneur coaching company that James Caan has set up.  One of the presenters Nic Rixon, quoted the following statistic: “When the turn comes, 35% of staff will leave ” Now if this is true its a frightening statistic.  But what does it mean? One view is that it is to …

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The story of the strategy

The book contains many small case studies, anecdotes and stories. These allcome from real organizations or clients and are designed to illustrate points,bring out aspects of the technique or give you an example of how to someoneelse has tackled a situation. This theme of telling stories permeates the book. Part of the art of communicating your strategy is telling its …

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Only five percent (5%) understand the strategy

This is a shocking statistic.  Some research was conducted into why many strategies seem well conceived but poorly executed. It concluded that whilst many organizations have some success with their strategy, almost nine out of ten organizations fail to fully implement their strategy as they had planned. The first figure in this research suggested that, of all the staff in …

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Socialising Strategy (or Socializing strategy)

Our clients love the idea of socialising strategy, rather than merely communicating their strategy.  They think the important distinction between socialising and communicating strategy is important. When they are socialising their strategy it makes a big difference to how they think about, talk about and test their strategy. How does socialising strategy differ from communicating strategy? Well lets start with …

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