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Post Category: ‘Strategy communication’

Ten heresies about strategy communication

Crimes committed whilst Communicating Strategy During the initial research for my book, “Communicating Strategy” I found a web site that suggested: “You should not communicate your strategy, as it will leak your strategy to the competition”. I was incensed by this idea, because, as you will know: If your strategy is so unsustainable that your competitors can simply copy it …

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Communicating strategy is not enough – socialise your strategy

So you told them about your strategy, told them again, and then again once more for good measure. But here is the rub – they still don’t get it. Their behaviours, language, actions still are not reflecting the new behaviours, language or actions that you were hoping for. Now I could trot out clichés about the biggest mistake in communication …

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Mission statements and values: The “one thousand and six words” problem.

I suspect you have sat in the reception of an organisation and looked at their nicely framed organisational values and  mission statements on the walls.  Just about every organisation has them, on their walls, in their corporate brochures and on their website.  You may well have been in organisations when the mission or values statements are unveiled.  You may well …

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Communicating your strategy more effectively, Part 6: Key messages

What have we been discussing? Communication of strategy is not just about talking.   Its about people being different. Having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and sense it in their actions, emotions and persona. Its about how people rationalise things: …

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Communicating your strategy effectively: Part 3 – communicating the “why”

Communicating the “why?” It is vital you communicate the “why” of your strategy, otherwise your people will not engage with either your strategy or your message. There are two “Why”s to communicate: The “Sense of purpose?” and the “Why change?”. The first “Why” is about what is important to people. Rather than a mission statement, if people have a sense …

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Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the business plans, 9 out of 10 fail to achieve all of what they set out to achieve. …

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Communicating your strategy effectively Part 1: What is strategy?

In this series of articles we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying messages of the strategy. This is about communication with people. We start off with by defining strategy …

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Engaging your staff: the benefits

Want to improve results?  The MacLeod review suggests that providing a clear sense of purpose and engaging your people will positively contribute to improvements in results.  In this video MacLeod summarises the big messages http://www.youtube.com/watch?v=g5EtO0EoXQw?t=2m07s The MacLeod review seems to have had little attention, yet might have some answers.  In the review, Engaging for Success, conducted for the Department of …

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Will 35% of your staff leave, come the end of the crisis?

This weekend I was at a seminar organised by the entrepreneur coaching company that James Caan has set up.  One of the presenters Nic Rixon, quoted the following statistic: “When the turn comes, 35% of staff will leave ” Now if this is true its a frightening statistic.  But what does it mean? One view is that it is to …

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Telling the story of your strategy: Don’t start with powerpoint

For years now people have been complaining about death by powerpoint.  There is even a powerpoint, about death by powerpoint, on youtube. So how do you break the pattern? How do you get into the practice of not relying on powerpoint? How do you engage the audience and get rid of the crutch that is powerpoint? The crutch that actually …

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