Blog Posts

Post Category: ‘Planning communication’

Communicating your strategy more effectively, Part 6: Key messages

What have we been discussing? Communication of strategy is not just about talking.   Its about people being different. Having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and sense it in their actions, emotions and persona. Its about how people rationalise things: …

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Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the business plans, 9 out of 10 fail to achieve all of what they set out to achieve. …

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Leaking news or keeping it under wraps

As it it budget day in the UK, (The day the Chancellor announces changes to various tax rates)  we have been inundated with speculation about what will be in the Chancellor’s budget.   All prior to the announcement. Now it is a tradition that the contents of the Chancellor’s red box (briefcase) remains sealed and a secret until it is …

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Stages of strategy communication

When strategy is planned, designed and implemented it tends to go through a number of stages. There are many variations on these. However, for our purposes we can break the process into five stages. These are: Stage 1: Strategic analysis and planning Stage 2: Strategic design and implementation planning Stage 3: Launching the strategy Stage 4: Follow-up and commitment Stage …

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