Blog Posts

Post Category: ‘Communication techniques’

Do you have employees, or people in your business

Whilst researching my next book, I was discussing with a Chief Executive how he communicated the culture his organisation. He explained that they published the revenue, margin and profit from every deal on the wall.  Everyone knew what the overheads were so that they knew how many deals covered their expenses for the month.   Everyone could see the cash …

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Communicating your strategy effectively, Part 4: Communicating the journey

Communicating the “how?”  Communicating the journey. We know where we want to go, quite clearly and tangibly.  We know why we want to go there.  But how do we get there?  How do we make the journey?  How do we communicate we mean business with this strategy? To explain the journey, the most effective way I have found is based …

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Communicating your strategy effectively: Part 3 – communicating the “why”

Communicating the “why?” It is vital you communicate the “why” of your strategy, otherwise your people will not engage with either your strategy or your message. There are two “Why”s to communicate: The “Sense of purpose?” and the “Why change?”. The first “Why” is about what is important to people. Rather than a mission statement, if people have a sense …

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Doubts about social media in communications? This should convince you

If you have any doubts about using social media in communications and customer interaction, then read this article.  The Dell Social media Command centre picture should be enough alone to convince you that social media is vital in the presentation of your organisation top the outside world. Some key items about Dell’s Social media management: 10,000 staff trained in Social …

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Be professional! How a simple wording change can make a big difference.

Working with a Chief Executive last year, he was frustrated that his staff were not following basic practices of timesheets, project reporting and being disciplined. It was hard to get consistent information from them on the various IT projects that were running. Now it was not as if they were inexperienced staff. They were not. Theye senior managerement were very …

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