Blog Posts

Post Category: ‘Avoiding communication mistakes’

The risks of getting strategy communication wrong

What are the risks of getting your strategy communication wrong? Here are my top three: We think have communicated the strategy when we have not. … So, nothing happens. People do not understand ‘why’ things have to change. The thinking behind the strategy is not explained…. The wrong things happen. And the biggest risk: The strategy does not change beliefs …

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Communication during acquisition

Having recently being involved in the due diligence phase of an acquisition process, it was interesting to think through the communication from the seller’s perspective and the perspective of the people employed in the plant that were were trying to acquire. This particular plant (I cannot give any details) was a subsidiary that the selling company decided it wanted to …

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Why mission, vision and strategy statements are often too vague…

…and what we can do about it. How do we make sure that our mission, vision and strategy are understood?  Are sticky, and stay in peoples’ minds? In the book, Made to stick, by Chip and Dan Heath, there is a lovely example of how to create stories that are concrete for people. The problem they highlight is that much …

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Communicating your strategy effectively Part 1: What is strategy?

In this series of articles we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying messages of the strategy. This is about communication with people. We start off with by defining strategy …

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June is “Effective Communication Month” – No one told me!!!!

I have just found in Alan Steven’s (The Media coach) newsletter that June is supposed to be “Effective communication month”. Did you know that?  Neither did I. It is now the June 24th and this is the first I have heard. Whoever made this up, needs to have a more effective communication strategy, that is all I can say.  hey, …

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Politicians claiming responsibility for things they don’t control is a bad model to follow

Back near the start of the Gulf of Mexico crisis, Barack Obama claimed to have hid foot on the neck of the oil executives in BP ensuring that they solve the problem.  An unfortunate metaphor perhaps as it is quite difficult to operate an oil rig with someone’s boot on your neck.  However for many weeks as the leak persisted …

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Clarity of communication: Fukushima nuclear reactor as an example.

Watching the developments after the terrible earthquake and tsunami in Japan, I have been frustrated by the reporting of the problems at the nuclear reactor plant at Fukushima. The thing that frustrated me the most was the loose language used in describing the reactors and their various problems.   Let me highlight two examples. 1) There is a clear distinction between …

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Leaking news or keeping it under wraps

As it it budget day in the UK, (The day the Chancellor announces changes to various tax rates)  we have been inundated with speculation about what will be in the Chancellor’s budget.   All prior to the announcement. Now it is a tradition that the contents of the Chancellor’s red box (briefcase) remains sealed and a secret until it is …

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Vince Cable – Not even malicious compliance

Only a few weeks ago Lord Young was booted out of office for telling the truth about the cuts, but at an inappropriate time.  He was merely an advisor to the Cabinet. Now we have Vince Cable, a member of the cabinet, telling people “in his constituency” (actually giggling Daily telegraph reporters)  that he was at war with Rupert Murdoch, …

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Lord Young tells some truths at the wrong time

When is a 25% cut an increase?  In the case of the public sector custs, when you want to communicate your strategy, create an imperative for change and protect your reputation.  Let me explain. I feel a little sorry for Lord Young.  He has been lambasted in the press for saying “You never had it so good”, thereby undermining the …

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