Blog Posts

Post Category: ‘Communicating & Socialising Strategy & Change’

A strategy document is different to a strategic plan

A strategy document serves a different purpose to a strategic plan.  Confusion between these different documents causes good strategies to be described badly. The difference between strategy document and strategic plan At Excitant, we make a very clear distinction between these two documents: they have have quite different purposes. ·         A strategy document explains the strategy.  It documents the strategy. …

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My book should have been called “Socialising Strategy”

After my book ‘Communicating Strategy’ was published, I realised I should have called it ‘Socialising Strategy’. Getting strategy into day to day conversation and decision making When I wrote Communicating Strategy, I was trying to get across how important it was to get the strategy into the head, hearts and hands of people.  The idea being that the strategy was …

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Ten heresies about strategy communication

Crimes committed whilst Communicating Strategy During the initial research for my book, “Communicating Strategy” I found a web site that suggested: “You should not communicate your strategy, as it will leak your strategy to the competition”. I was incensed by this idea, because, as you will know: If your strategy is so unsustainable that your competitors can simply copy it …

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Insight 5: It’s about the quality of conversation:

Insight 5:  It’s about the quality of conversation: It is good to force out arguments, ambiguity and conflict This insight is part is a series of six insights into strategy, people and performance, derived from working with my clients in 2013. When working on strategy with clients, for years now, I have focused their attention on the quality of their …

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Insight 3: Communicating strategy is not enough: Strategy needs to be socialised

Insight 3: Communicating strategy is not enough: Strategy needs to be socialised This insight is part is a series of six insights into strategy, people and performance, derived from working with my clients in 2013. Ever since I started talking about strategy being socialised, not merely communicated, clients have got it.  They get the difference.  They realise how much deeper …

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Communicating Strategy is now available on KIndle

I was delighted to see that my publisher has been busy and that Communicating Strategy is now available on Amazon Kindle. So that means you can buy “Communicating Strategy” as a Paperback, e-book (secured pdf) or Kindle edition. Happy reading

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Organisational metaphors: Think of your organisation as…

Yesterday I was privileged to spend a couple of hours talking with a chief executive who had been changing the culture of their organisation and going back to its roots. One piece that was interesting was the metaphor they used for their organisation: it was a hanging basket. The people they supported and helped were the flowers. The front line staff who …

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The risks of getting strategy communication wrong

What are the risks of getting your strategy communication wrong? Here are my top three: We think have communicated the strategy when we have not. … So, nothing happens. People do not understand ‘why’ things have to change. The thinking behind the strategy is not explained…. The wrong things happen. And the biggest risk: The strategy does not change beliefs …

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Communicating strategy is not enough – socialise your strategy

So you told them about your strategy, told them again, and then again once more for good measure. But here is the rub – they still don’t get it. Their behaviours, language, actions still are not reflecting the new behaviours, language or actions that you were hoping for. Now I could trot out clichés about the biggest mistake in communication …

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Mission statements and values: The “one thousand and six words” problem.

I suspect you have sat in the reception of an organisation and looked at their nicely framed organisational values and  mission statements on the walls.  Just about every organisation has them, on their walls, in their corporate brochures and on their website.  You may well have been in organisations when the mission or values statements are unveiled.  You may well …

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