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If you are in manufacturing, or are simply looking for joined up working, then you will find this case study of an integrated sales, design and manufacturing strategy map and scorecard useful. A few years ago we were approach by a manufacturing company wanting a balanced scorecard to help them with their strategy. The MD [...] So what planning horizon should I use for my balanced scorecard? 1 year, 2 years, 6, 10 perhaps? First recognise that different tools in the overall Balanced Scorecard approach to strategic management are for different planning horizons. Tangible future for 10 years, strategy map for 2-5 years, and scorecards measures for 12-24 months, whilst targets [...] Why should a balanced scorecard have objective as well as measures? Developing objectives before measures prevents premature measure design. This is the tendency for people to leap straight to measures instead of defining more clearly what they want to measure. If you decide how to measure, before you are clear what you want to [...] Balanced scorecards need a strategy map to orientate them towards the strategy. Strategy maps need a tangible future to describe the future that the strategy will deliver in a way that is tangible and clear.
Strategy is fundamentally how you move towards your future: What choices do we make to achieve our ambitions? [...] |
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