New models of customer interaction & engagement

We are seeing new business models emerge:  Can our approach to managing strategy and performance accommodate them?

The traditional models of customer intimacy, differentiation, and markets being “talked at” by companies, are being replaced.  (See Grant Leboff, Sticky marketing)  Social media and other internet technology means that the conversations amongst customers have much wider credibility.  [...]

Lean thinking and the balanced scorecard (3): The customer perspective

Both lean thinking and the balanced scorecard are very popular techniques, which on closer inspection overlap in their thinking and approach.

Of course this is reassuring because both approaches are based on a degree of common sense.   It is also true of six sigma thinking.

One particular area where they overlap is their view [...]

Getting a sense of perspective: Similarities between the balanced scorecard and how our eyes work

Getting a sense of perspective Similarities between the balanced scorecard and how our eyes work

Yesterday I got something in my eye and it irritated the lens surface so much I was going around much of the day with one eye closed. Not only was it very painful and irritating, it made it difficult [...]