Category Archives: Customer focus

Obliquity: Why customers & competencies are most important on balanced scorecards

Reading reviews of John Kay’s latest book Obliquity, they bring out how the theme of the book is that route to success is often through the search for something else: Taking the oblique route.  It is a paradox, he says, … Continue reading

Posted in Balanced Scorecard, Customer focus, Customer perspective, Financial perspective, Obliquity, competencies, shareholder value | Leave a comment

Customers and the Balanced Scorecard

Customers and the Balanced Scorecard I recently came across an article on the balanced scorecard on the website mycustomer.com. However I think it missed an awful lot out about how to handle customers appropriately in a balanced scorecard. Here was … Continue reading

Posted in Balanced Scorecard, Customer focus, Customer perspective, Silo thinking and working, Strategy Map, Strategy mapping, customer strategy, measuring customers | Leave a comment