by Phil Jones | Updated 20 Oct, 2017 | Strategy communication
“I was in a warm bed… then I woke up in a plan” is a line from a Woody Allen film. If your strategy is communicated badly, this is how it will feel to many people. You have spent months on the strategy: they have not! Having spent a long time...
by Phil Jones | Updated 19 Oct, 2017 | Communicating Strategy: The Book, Strategy communication
Many books suggest what you should do to solve various problems. They focus on what to do and how to do it. My experience is that such advice is often limited in its usefulness. How you think and what you believe matters most It is not just doing things that matters;...
by Phil Jones | Updated 18 Oct, 2017 | Communicating Strategy: The Book, Strategy communication
Lots of time is spent developing a strategy and planning its implementation. Yet a simple fact remains: no matter how good the thinking behind the strategy, if it is not in the heads, hearts and hands of the people who need to execute it, it has been a waste of...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Socialising strategy, Strategy communication, Thought provokers
This is a shocking statistic. Some research was conducted into why many strategies seem well conceived, but poorly executed. It concluded that whilst many organizations have some success with their strategy, almost nine out of ten organizations fail to fully implement...
by Phil Jones | Updated 20 Oct, 2017 | Strategy communication
How do you describe the economy to your people, customers, suppliers and shareholders? Because how you do communicate to your staff about the economy will also communicate messages about your strategy and will communicate a host of hidden and implicit messages about...
by Phil Jones | Updated 18 Oct, 2017 | Communicating & Socialising Strategy, Strategy communication
“They don’t get the strategy!” These were precisely the words the chief executive used. ‘They just do NOT get the strategy!’. This was not a small company: it was listed on the FTSE100. So what was the situation? It was not a particularly new...